BMW wants customers to pay a subscription fee to use features the car already has installed, like a heated steering wheel or adaptive cruise control

Tuesday, July 7, 2020

BMW wants customers to pay a subscription fee to use features the car already has installed, like a heated steering wheel or adaptive cruise control

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BMW wants customers to pay a subscription fee to use features the car already has installed, like a heated steering wheel or adaptive cruise controlBMW's new setup is similar to Tesla's, which famously offers over-the-air updates for customers long after purchase.




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